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Big Data

ebook
Convert the promise of big data into real world results

There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.

  • Discusses how companies need to clearly define what it is they need to know
  • Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions
  • Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them
  • Includes many high-profile case studies from the author's work with some of the world's best known brands

  • Expand title description text
    Publisher: Wiley

    Kindle Book

    • Release date: January 9, 2015

    OverDrive Read

    • ISBN: 9781118965825
    • Release date: January 9, 2015

    EPUB ebook

    • ISBN: 9781118965825
    • File size: 2904 KB
    • Release date: January 9, 2015

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Convert the promise of big data into real world results

    There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.

  • Discusses how companies need to clearly define what it is they need to know
  • Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions
  • Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them
  • Includes many high-profile case studies from the author's work with some of the world's best known brands

  • Expand title description text
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: January 9, 2015

      OverDrive Read
      ISBN: 9781118965825
      Release date: January 9, 2015

      EPUB ebook
      ISBN: 9781118965825
      File size: 2904 KB
      Release date: January 9, 2015

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English
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